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Smashwords Book Marketing Guide [Book Review]

  • Author: Mark Coker | WebsiteTwitter |
  • File Size:174 KB
  • Print Length: 39 pages
  • Publisher: Smashwords (June 25, 2011)

“This guide provides authors and publishers practical advice on how to market their books.”  – Mark Coker, Smashwords Book Marketing Guide – How to Market any Book for Free

COVER DESCRIPTION

“Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.”

TWITTER-SIZE SUMMARY

#3words2describe – Quick, Basic, Helpful

MY TAKE

As an avid reader, blogger, and Shelfari Librarians & Editors group member, I am often surprised how few of the tips in this e-guide have been followed by authors. Don’t just publish your book and hope that we will come. Help us find you.

I picked up Smashwords Book Marketing Guide – How to Market any Book for Free (Smashwords Guides) because it was free, short, and available for Kindle. [I am also a bit nosey.] This guide provides authors and publishers basic practical advice on how to market their books. The title is pretty clear. No bait-and-switch here.

Yes, this e-guide is a marketing tool for Smashwords. I think that it is a good way to get the word out about their services.  Although I am not an author, I can see why people would use it. I have a couple of books from authors who used Smashwords and can see that they have put some of the tips to work. If you are curious about Smashwords, this guide is a good place to start.

Yes, you can get something out of reading it even if you don’t plan to use Smashwords. Yes, you can probably find similar tips all over the web. However, with this book, you don’t have to hunt them down.  You get 30 solid tips (paired with comments from Coker’s PR perspective) all in one place for easy reference.

So, take 30 minutes to read the 39 pages and review your marketing plan. Do you have all of the relevant marketing tips covered? If it helps you tweak at least one area in your marketing mix, then it was worth the reading time and monetary investment (IT’S FREE PEOPLE – as of 5/21/12). If you are ahead of the curve and it is too basic for you, considering passing the book on to another author who could use the help. Consider it karma-worthy. Your thoughtfulness may come back to help you someday.

I am taking my own advice and making some updates to my marketing plan based on the Smashwords Book Marketing Guide – How to Market any Book for Free. Sometimes it pays to be nosey.

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